If you have a passion, there is an online community centered around it. Being part of the community will expose you to a few types of people:

  1. People who are passionate members
  2. People who are respected community members
  3. People who:
    1. vie for nothing more than to be influential and/or
    2. only advertise
  4. Trolls

Trolls aside, those who fall into Type 3 tend to be annoying. Linkedin groups are composed of nothing but Type 3s battling over their little fiefdoms. I never go there anymore, it’s a silly place.

However, this is not a self-righteous post condemning those who self-promote. Not at all. Within the creative world, promotion will take up 80% of your time. I do it all the time.

But marketing correctly is time consuming and exhaustingly hard! It’s understandable when people make the same errors over and over again. If we weren’t so inundated by spam and entitlement, we’d probably be a bit more forgiving about these rookie mistakes.

The point of this article, however, is not to teach you the proper way to self-promote. There are numerous blog posts on this, penned by those desperately wishing to be influencers.

No. In my vain attempt to have my voice heard, I give you a test to see where you fall:

  • If you were to do a Showcase Series of your community, can you think of ten people off the top of your head you could interview?
  • Do you share links not your own?
  • Do you contribute (links, comments, information) to benefit the community as opposed to reciprocal benefit?

If you can answer positively to all those questions, then you aren’t Type 3! Huzzah! For the record, if you don’t care if you are viewed as Type 3, then no problem! Not everyone wants to be involved with a community and no one should force you to be otherwise.

However, if you hope to aspire to Type 2, try not being Type 3. Again, I’m not saying self-promotion is bad. But promoting others helps the community.

Now excuse me as I try and find another online space to self-profess myself as an expert.